FROM THE VIRGINIA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES
SPECIALTY FOOD EDUCATIONAL CONFERENCE
Monday - Tuesday, March 23 - 24, 2009, Boar’s Head Inn,
Charlottesville, VA
WHAT: The Specialty Food Educational Conference will provide specialty
food retailers, manufacturers and suppliers with information to help
their businesses succeed in a challenging economy.
AGENDA: Monday, March 23, 2009
9:30 - 10:15 a.m. Recession Strategies: Growing a Business from Within
During Turbulent Economic Times
Speaker: Jeanne M. Liedtka, Professor of Business Administration,
University of Virginia, Darden School of Business
10:30 – 11:45 a.m. Recession Strategies: What’s Working For You?
Panel Discussion: Specialty food companies will share their success
stories
12:30 – 1 p.m. Specialty Food News
Guest Presenter: Ron Tanner, Vice President, National Association for
the Specialty Food Trade, Inc.
1:00 – 4:00 p.m. Sell Your Specialty Food Workshop
Guest Speaker: Stephen F. Hall, President of Food Marketing
International
4:15 - 5:15 p.m. Food Safety Panel Discussion
Panelists: Experts from Virginia Tech and the Virginia Department of
Agriculture and Consumer Services
Tuesday, March 24, 2009
8:30 – 9:10 a.m. Media Exposure
Guest Speaker: Lisa Schaffner, Former WRIC-TV News Anchor; now UNOS
Director of Public Relations and Marketing
9:15 – 9:30 a.m. Food Packaging
Guest Speaker: Jim Foster, Supply One (formerly Alpak Container
Corporation)
9:45 - 10:45 a.m. Innovative Marketing: Catering to the Buy Local
Consumer
Panelists: Zach Buckner, Retail Relay, Inc., Melissa Wiley, Director
of Special Projects, Piedmont Environmental Council, Leanne DuBois,
Direct Marketing Services, Virginia Department of Agriculture and
Consumer Services
11:00 - 11:30 a.m. Virginia Tourism and Specialty Foods
Presenter: Steve Galyean, Development Director, Partnership Alliance
Marketing, Virginia Tourism Corporation
WHERE: Ballroom of the Boar's Head Inn, 200 Ednam Drive,
Charlottesville, VA 22903
TO ATTEND: Call 804/786-2112 or 804/986-2548.
PRESENTED BY:
The Virginia Department of Agriculture and Consumer Services
Virginia’s Specialty Food Advisory Committee
Marion Horsley
Office of Communications
Virginia Department of Agriculture
and Consumer Services
102 Governor Street
Richmond VA 23219
804/225-3820
marion.horsley@vdacs.virginia.gov
